One thing that has changed over the past few years in Indian Music is the music video(s) that is shot and marketed to the masses around the globe. I beleive in traditional Indian Music and that means making music videos in the traditional sense and not the softcore pornography music videos that are shot and shows on the music channels. I beleive people have lost the imagination of how to keep a music video clean. I do agree to an extent that having half naked ladies and chicks standing around in thongs and g strings does appeal some of the generation, however, what does this have to do with the song/track itself? Nothing!!! I beleive the producers and directors have lost their touch and imagination. There are loads of artists in the Indian Music industry that are of top notch marketable material without the softcore pornography music videos. Keep the traditional touch alive and use the imagination as far as can be to come up with new and innovative ways and ideas to promote Indian Music to all generations and not just to the pre-teen era.
I must agree with the business sense of these music videos that I do not beleive it, and YES, SEX does sell, however, majority of these music videos are not family oriented at all. Keep the desiness alive and jam to the Bhangra with more appropriate music video material.
I am looking forward to the future of Indian Music and the music videos that are used to market this. Hopefully, a producer or director or two will somehow read behind the text in this blog, and things will change for the good...
